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The Ultimate LinkedIn Checklist For Small and Medium Businesses by Lauren Dugan

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Create or Join a LinkedIn Group to Become a Leader in Your Space

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LinkedIn Groups are a great way to connect to professionals in your industry, build out your network, market your products and services and share information. Unfortunately, you can’t join a Group as a Company Page, but they can still be a valuable asset to your business’ presence on LinkedIn.

When considering Groups, you have two options: create one or join an existing one. Creating a Group takes more consistent work and attention, but gives you more control over the topics discussed; joining a Group allows you to associate with fellow members and is less work to manage, albeit ...

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