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The Ultimate LinkedIn Checklist For Small and Medium Businesses by Lauren Dugan

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How to Create a Professional Content Strategy to Keep Your Business on the Minds of Your Connections

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It isn’t enough to optimize your Company Page on LinkedIn and forget about it—after all, LinkedIn is a social network, so you’ve got to keep your page active if you want to achieve your goals.

Sending Your First Status Update

Just like a personal profile, a Company Page can post a status update that will appear in its Overview tab, as well as the news feeds of anyone following that company. Here’s how to do it, if you haven’t sent your first status update yet:

1. On your Overview page, enter your update in the “Share an update” box

2. If you’re ...

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