Part One: Preparing the Sales Pro to Sell

Part One reveals the foundational elements of great selling. These include how world class sales pros distinguish themselves from mediocre salespeople, the value of adopting a selling system, competitive intelligence, communication skills, buyer behavior, potent proposal design, and pre-work for sales calls.

Get The Ultimate Guide to Sales Training: Potent Tactics to Accelerate Sales Performance now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.