About This Book
Why Is This Topic Important?
Sales professionals provide the cash flow that keeps a company healthy and growing. Yet too many of them are either untrained or are using sales approaches that were developed thirty to forty years ago. Add to this the concern that buyers are more savvy than ever, and leaders of sales teams must always look at the latest information on what really works today in selling. Sales executives, managers, and training team members can together create potent sales training that offers a clear competitive advantage in their market.
What Can You Achieve with This Book?
This book is actually a working resource of best practices in sales training. It is a tool kit for helping trainers, consultants, and sales managers ...
