Foreword
It’s about time! I’ve waited in line at banks, clothing stores, restaurants, and more. As the president and CEO of Sales & Marketing Executives International (www.SMEI.org), I spend an inordinate amount of time on airplanes and standing in security lines and boarding lines. You know the feeling. Some things are worth waiting for; others just aren’t.
The Ultimate Guide to Sales Training was well worth the wait. You are holding in your hand a comprehensive work that will serve as an advanced GPS navigation system for serious sales professionals.
SMEI was born from what were called “sales managers’ clubs” in the 1880s. Then in 1935, IBM Founder Thomas Watson, Sr., and other visionaries brought these clubs together to form a network of sales ...
