Appendix 3
The Most Interesting Man in the (Sales) World
One of the key concepts in selling is to find your center of influence. This is the person who seems to know everybody, who seems to have access to your perfect prospect, who seems to be ageless and timeless in his or her knowledge about your industry, marketplace, and profession.
One authority magnificently fills this role in the sales profession. The Most Interesting Man in the (Sales) World is Gerhard Gschwandtner, founder and publisher of Selling Power magazine (www.SellingPower.com).
Gerhard was born in Austria and has made his mark in the United States and globally over the past thirty years by growing a four-color direct mail piece into one of the most beautiful magazines you’ll ...
