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The Twitter Job Search Guide by Susan Britton Whitcomb, Chandlee Bryan, Deb Dib

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CHAPTER 26

DISCRETIONARY AUTHENTICITY: HOW TOSHARE, HOW MUCH, AND WITH WHOM

Sharing information on Twitter is a balancing act between the personal and professional. Frequently, users follow others based on profile, interests, and field of expertise, only to sign off later if the content is too dry. Even the most agile leader loses crowd appeal if cues and overtures from others are ignored. The ideal content blend on Twitter is a dance that showcases both personal engagement and professional expertise.

Although being authentic—sharing hints of your personality and individual preferences—is an important part of Twitter, it is equally important to use discretion in what you show to your audience. Very few audience members attending a ballet would ...

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