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The Twitter Job Search Guide by Susan Britton Whitcomb, Chandlee Bryan, Deb Dib

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CHAPTER 25

NICHE MARKET NETWORKING ON TWITTER

Featured Expert: Cindy Kraft of CFO-Coach.com and networking and niche marketing expert for the Career Thought Leaders Consortium (@CFOCoach)

“Mass markets are irrelevant; it’s all about niches: identifying what you do really well and doing it supremely well.”

—Deborah Gallant in her newsletter summarizing points from the new book, What Would Google Do?

One of the frequent challenges that job seekers encounter in the employment market is standing out from the crowd. Consider this: Googling “operational CFO Biotech” yields almost two million hits.

Here’s where having a niche can help. We tapped Cindy Kraft, one of the career industry’s leading experts on career niching, to help us understand how to ...

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