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The Twitter Job Search Guide by Susan Britton Whitcomb, Chandlee Bryan, Deb Dib

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CHAPTER 15

THE ART AND SCIENCE OF THE RETWEET

“Imitation is the sincerest form of flattery.”

—C.C. Colton

If imitation is the sincerest form of flattery, then retweets are the highest form of praise you can find on Twitter. A retweet provides your virtual stamp of recognition: It says “I think this tweet is important and I recommend that people read it.” A retweet of someone else’s tweet shows that you are engaged and interested in the subject matter.

When exploring ways to actively use Twitter, the importance of retweeting is a nobrainer. Retweeting showcases your willingness to share the ideas of others, allows you to quickly distribute news or items of interest that engage you, and lets you to do so in 90 seconds or less.

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