“The way of the world is meeting people through other people.”
Twitter is a community in which tweets are posted and read by “followees” and “followers.”
If you’re using Twitter to actively build your brand, post thought leadership, raise your visibility, and be considered as a potential candidate for posted and hidden opportunities, you need a network of followers. Period. When you post a tweet, your tweet will be carried in Twitter’s ongoing stream of live tweets and will also be sent to all of your followers’ streams. Twitter is a conduit that connects people, information, and opportunities. To make that happen, you need to actively attract a stream of followers.