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The Twitter Job Search Guide by Susan Britton Whitcomb, Chandlee Bryan, Deb Dib

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CHAPTER 10

SOUND BITES WITH TEETH: WRITINGYOUR 160ME™ TWITTER BIO

Featured expert: Laura Allen, cofounder, 15secondpitch.com (@la15secondpitch)

“...with your audience drowning in more noise than ever, cutting your message to fortune-cookie length may be the best chance you have at getting their attention.”

—John Tozzi in “The Escalator Pitch,” Businessweek.com*

Imagine two college students who have an idea for an online information portal. They have no experience running a company or startup. They need funding and they need investors. How will they attract interest?

With these famous eight words: “Access to the world’s information in one click.” With those eight words, Sergey Brin and Larry Page, the founders of Google, pitched a vision and got ...

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