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The Twitter Job Search Guide by Susan Britton Whitcomb, Chandlee Bryan, Deb Dib

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CHAPTER 9

YOUR BRANDED VALUEPROPOSITION (BVP)

Featured Contributor: Mark Hovind, founder of JobBait.com and a pioneer in using branded value propositions to create powerfully brief cover letters (@MarkHovind).

“There is only one way...to get anybody to do anything. And that is by making the other person want to do it.”

—Dale Carnegie

What does it take to get the attention of a decision maker? Ironically, it’s the thing that is usually missing from most resumes, cover letters, elevator pitches, and even Twitter Bios/Twitpitches. The answer? It’s the one-two punch of a value proposition tied to a personal brand—in other words, a branded value proposition.

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