“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
—Tom Peters in Fast Company (1997)
In 1997, Tom Peters’ iconic article “The Brand Called You” appeared in Fast Company magazine. That revolutionary article is commonly thought to have kicked off the personal branding revolution. Fast-forward more than 10 years. Personal branding is now mainstream. So is social media (but it wasn’t even a blip on the radar back in 1997). And so is Twitter.
In this chapter, you’ll learn the following: ...