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The Twitter Job Search Guide by Susan Britton Whitcomb, Chandlee Bryan, Deb Dib

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CHAPTER 4

HOW TWITTER DIFFERS FROMOTHER SOCIAL MEDIA

“The ability to learn faster than your competitors may be the only sustainable competitive advantage.”

—Peter Senge

Social media has forever changed the way we receive and communicate information.

Unlike traditional media that is distributed through journalists and media conglomerates, social media can be disseminated through the general public—users like you and me. The broadcasting of information and opinion has been democratized.

This participatory process is a key characteristic of social media, a phrase that didn’t even exist a few years ago. Today, you have an equal voice in contributing to the overall dialogue and determining what will be hot or not.

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