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The Twitter Job Search Guide

Book Description

Job seekers learn how to increase their networks by exchanging ideas, demonstrating subject-matter expertise, enhancing their reputation.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Foreword
  7. About This Book
  8. Acknowledgments
    1. The Web Site: www.TwitterJobSearchGuide.com
  9. SECTION 1: HOW AND WHY TWITTER CAN HELP YOU IN YOUR JOB SEARCH
    1. CHAPTER 1 TWITTER IS WHAT YOU WANT IT TO BE
      1. Like Twitter, This Book Is for Everyone
      2. You Can Do This, Even if You’re Not a Techie
      3. What’s Inside The Twitter Job Search Guide
      4. How to Use This Book
    2. CHAPTER 2 TEN TRUTHS ABOUT TWITTER TO BENEFIT YOUR JOB SEARCH
      1. 1. Find Connection, Support, and Strength
      2. 2. Tap into a Wealth of Free Job Search Information
      3. 3. Locate Job Leads
      4. 4. Connect to the Hidden Job Market and Insider Contacts
      5. 5. Broadcast Your Brand and Drown Digital Dirt
      6. 6. Expand Your Network—Fast
      7. 7. Cultivate Serendipity
      8. 8. Get Real-Time Responses That Will Expand Your Thinking
      9. 9. Research Breaking News or Corporate Culture
      10. 10. Foster a Forum for Sharing, Learning, and Laughter
      11. Twitter’s Growth Is Good for You
    3. CHAPTER 3 FOR THE SKEPTICS
      1. Responses to Nine Common Complaints About Twitter
        1. 1. Something that has such short messages can’t be useful; and, anyway, no one writes anything interesting.
        2. 2. I just don’t have time. or I’ll have to be on it all the time.
        3. 3. No one I care about is on Twitter. Twitter is for kids.
        4. 4. No one will read my tweets.
        5. 5. No good companies or recruiters are on Twitter.
        6. 6. I just now figured out how to use LinkedIn. I don’t need to use another social media tool, and it’s too hard to learn another program!
        7. 7. I can build my network the old-fashioned way. And anyway, if I’m not looking for a job, I don’t need Twitter!
        8. 8. My company won’t like it.
        9. 9. I don’t feel the need to share my personal life, and I don’t want everyone to know what I’m doing.
      2. The People You Want to Know Are on Twitter... Shouldn’t You Be There, Too?
    4. CHAPTER 4 HOW TWITTER DIFFERS FROM OTHER SOCIAL MEDIA
      1. Twitter Transformed the Rules of Engagement
      2. The Power of Twitter
      3. The Big Three: Facebook, LinkedIn, and Twitter
      4. A Power User’s Perspective
        1. Q: What sets Twitter apart from other social media?
        2. Q: How does Twitter facilitate engagement?
        3. Q: How do you use Twitter?
        4. Q: What is publicly personal information?
        5. Q: Rob, in 36 months you’ve written over 15,000 tweets—that’s 1.5 times the content of Moby Dick—140 characters at a time. How much time do you spend on Twitter a day?
        6. Q: What impact has Twitter had on your life?
      5. Looking Ahead
    5. CHAPTER 5 TWITTER SECRETS FROM SUCCESSFUL JOB SEEKERS
      1. Twitter for Job Search Myth-Busting
      2. Learn from the Landed
        1. Five Twitter Best Practices
        2. Five Jump-Start Tips for Job Search Success
      3. Meet Our Baker’s Dozen of “Branded and Landed” Experts
  10. SECTION 2: GET BRANDED TO GET LANDED
    1. CHAPTER 6 EMPLOYERS ARE GOOGLING YOU: A CRASH COURSE ON MANAGING YOUR ONLINE IDENTITY
      1. Your Digital Footprint
      2. Build and Manage Your Brand on Twitter and Beyond
        1. 1. Establish Your Baseline
        2. 2. Develop Your Messaging
        3. 3. Devise Your Communications Plan
      3. Seven Steps to Dissolve and Deflect Digital Dirt
    2. CHAPTER 7 YOUR BRAND AND TWITTER
      1. The PB&J (Personal Brand & Job) Brand Sandwich
      2. Personal Brands Reflect and Connect
      3. The Brand to Land™ Plan to Get Hired Faster
    3. CHAPTER 8 TEN STEPS TO MINING, DEFINING, AND REFINING YOUR BRAND
      1. Step 1: Take Stock
      2. Step 2: Look Outward
      3. Step 3: Look for Personal Patterns
      4. Step 4: Look for Work Patterns
      5. Step 5: Tie Patterns to Accomplishments to “Then What?”
      6. Step 6: Analyze Accomplishment Themes
      7. Step 7: Analyze for Buying Motivators
      8. Step 8: Start Developing Your Brand Statement
      9. Step 9: Say It in Your Voice
      10. Step 10: Craft the Value Proposition
    4. CHAPTER 9 YOUR BRANDED VALUE PROPOSITION (BVP)
      1. The Employer’s Eternal Question: What’s in It for Me?
      2. Three Key Questions to Identify Your BVP
      3. Twitterizing the Pitch
      4. If You Need More Help
    5. CHAPTER 10 SOUND BITES WITH TEETH: WRITING YOUR 160ME™ TWITTER BIO
      1. Say It Short, Say It Sweet
      2. Your Twitter Bio: We Call It the 160me
      3. The Four-Step Pitch Process for Job Seekers
        1. Step 1: Who Are You?...in Three Words
        2. Step 2: What Makes You Truly Unique?
        3. Step 3: Bold Equals Gold—Name One of Your Really Big “Wins”!
        4. Step 4: Tell Me What You Want
      4. The Goal? A Follow, a Click-Through, a Call!
        1. More 160me Twitter Bios
        2. What Will Your 160me Say About You?
  11. SECTION 3: TWITTER BASICS
    1. CHAPTER 11 WHAT’S IN A NAME: CHOOSING TWITTER ACCOUNT SETTINGS TO BOOST YOUR ONLINE PRESENCE
      1. Power SEO for Twitter
      2. Six Steps to SEO Success with Twitter
        1. Step 1: Determine Your Twitter Name
        2. Step 2: Choose Your Twitter Username (@You)
        3. Step 3: List Your Location
        4. Step 4: Add Your Twitter Web Address
        5. Step 5: Add Your Twitter Bio
        6. Step 6: Add Your Photo or Avatar
      3. Other Settings
    2. CHAPTER 12 BRANDING YOUR TWITTER ACCOUNT WITH A CUSTOMIZED BACKGROUND
      1. Modifying Twitter’s Standard Backgrounds and Colors
      2. Displaying a Custom Background
      3. Creating Your Own Design
        1. Designing Around the Floating Page
        2. Graphics on the Right Side
        3. Depth of Graphic
      4. Tailor-Made Designs
      5. Resources
        1. Backgrounds: Tutorials, Tools, Ready-Made, and Tailor-Made
        2. Inspiration
        3. Apps
        4. Useful Design Elements
    3. CHAPTER 13 THE ART OF FOLLOWING AND BEING FOLLOWED
      1. Creating Connections, One Follower at a Time
        1. Choosing Who to Follow
        2. Attracting Followers
      2. The Who, What, When, and Where of Attracting Followers
        1. Who: Your Twitter Persona
        2. What: Your Tweet Content and Ways to Express It
        3. When: When to Tweet, How Often to Tweet, and Ratios
        4. Where: Tying in Social Media Sites and Offline Activity
    4. CHAPTER 14 HOW TO SPEAK IN TWEETS: THE LANGUAGE AND STYLE OF TWITTER
      1. Twitter Terminology and Shorthand
        1. Five Essential Twitter Terms
        2. Twitter Shorthand
      2. On the N.O.S.E.: A Four-Point Model for Writing Great Tweets
        1. Noteworthy
        2. On-Brand
        3. Strategic
        4. Engaging
      3. Sources to Create Great Content
    5. CHAPTER 15 THE ART AND SCIENCE OF THE RETWEET
      1. The Incredible, Flexible Retweet
        1. Revisiting the RT: Why Traditional RTs Work
        2. Retweet Basics
      2. The Art and Science of Getting Your Tweets Retweeted
      3. Five Ways to Retweet and Boost Your Job Search
      4. Thanking People for Retweets
      5. Great (and Not So Great) Retweets
    6. CHAPTER 16 TWEETER BEWARE: STAYING OUT OF LEGAL HOT WATER
      1. A New Challenge for the Courts
      2. Your Tweets Are Showing
      3. From Digital Dirt to Legal Hurt: How to Protect Yourself
      4. Who Owns Your Tweets?
      5. Kodak’s Pioneering Social Media Guidelines
      6. Legalese and Parting Advice
  12. SECTION 4: JOB SEARCH, TWITTER STYLE
    1. CHAPTER 17 JOB SEARCH ADVICE FROM THE TRENCHES
      1. Ten New Rules for a New-Economy Search
        1. 1. Assess Your Assets, Interests, and Priorities
        2. 2. Align Your Assets with Market Needs
        3. 3. Articulate Your Assets into a Compelling Brand
        4. 4. Target Specific Companies (Before They Publish Job Openings)—This Is the Hidden Job Market!
        5. 5. Develop “ROI Relationships” with Hiring Managers and Influencers, Both Online and in Person (aka Networking!)
        6. 6. Research T.O.P. Issues
        7. 7. Gain an Advantage with Endorsements
        8. 8. Cover Your Bases by Applying to Published Jobs
        9. 9. Embrace Job Search as Marketing: Use Radar-Screen Activities to Link Up, Pop Up, and Follow Up
        10. 10. Interview as an S.O.S. Consultant
        11. Are You New Economy or Old School?
      2. The Psychology of the Search
        1. Winning the Inner Struggle
    2. CHAPTER 18 RECRUITERS REVEAL JOB SEARCH SECRETS
      1. Recruiter Tweets
        1. @Absolutely_Abby, Abby Kohut www.absolutelyabby.com
        2. @Animal, Recruiting Animal www.recruitinganimal.com
        3. @BillVick, Bill Vick www.billvick.com
        4. @eExecutives, Harry Urschel www.eexecutives.net/select
        5. @Jessica_Lee and @APCOjobs, Jessica Lee www.fistfuloftalent.com
        6. @JLipschultz, Jeff Lipschultz http://jefflipschultz.wordpress.com
        7. @Karla_Porter, Karla Porter www.karlaporter.com
      2. A Recruiter Sounds Off on Resumes
    3. CHAPTER 19 TURBOCHARGE YOUR RESUME WITH TWEETS
      1. What Is a Twit-Fit Resume? Why Use One?
      2. Ten Steps to a Twit-Fit Resume
      3. We Twit-Fit Pizza Guy’s Resume
        1. A 6-Tweet Resume Profile
          1. Tweet 1: Heading
          2. Tweet 2: Brand/Value Proposition
          3. Tweets 3 and 4: Impact/Proof of Performance
          4. Tweet 5: Career Snapshot and/or Differentiators
          5. Tweet 6: Personal Brand “Soft Skills” and Process
        2. The 10-Tweet Job Description
          1. Tweet 1: Position Description
          2. Tweet 2: The Mission
          3. Tweet 3: No More “Responsible for...”
          4. Tweet 4: Impact
          5. Tweets 5 to 10: Accomplishments/Strategies
    4. CHAPTER 20 COVER LETTERS ARE JUST 10 TWEETS
      1. Does Your Cover Letter Pass the Yawn-Meter Test?
      2. For Cover Letters, as for Twitter, Brevity Rules
      3. The Case for the 10-Tweet Cover Letter Technique™
        1. Ten Tips for a 10-Tweet Cover Letter
        2. Short Writing Isn’t Fast Writing; It’s Winning Writing
        3. Pizza Guy Looks for a New Job
          1. Pizza Guy’s Tweet Preparation
          2. Pizza Guy’s 10-Tweet Cover Letter
            1. Tweet #1: The state of the employer or industry.
            2. Tweet #2: Tie the solution to you.
            3. Tweet #3: Tell them you’ve “been there.”
            4. Tweet #4: What did you face?
            5. Tweet #5: Give some context.
            6. Tweet #6: Prove you made (or supported making) money.
            7. Tweet #7: Tie it to your brand.
            8. Tweet #8: Tie it to something that worked really well.
            9. Tweet #9: Tie it to another thing that worked really well.
            10. Tweet #10: Wrap your brand and value together for the close.
        4. Putting It All Together
    5. CHAPTER 21 USING TWITTER TO HELP ACE THE INTERVIEW
      1. Pre-interview Research
      2. Interview Advice
      3. Follow Up
  13. SECTION 5: THE NEW NETWORKING
    1. CHAPTER 22 JUMP INTO TWITTER TO JUMP-START YOUR NETWORK
      1. Twitter and Networking = Career Momentum
        1. Eight Best Practices for Networking on Twitter
        2. Professional Association Networking on Twitter
      2. It’s All About the People
    2. CHAPTER 23 LEVERAGING TWITTER THROUGHOUT YOUR JOB SEARCH AND NETWORKING
      1. Connecting the Real with the Virtual
      2. Ten Ways to Use Twitter to Integrate the Real and the Virtual
      3. Go Virtual to Get Visible
    3. CHAPTER 24 TWITTER NETWORKING: A SAFE SPACE FOR INTROVERTS; A PARTY FOR EXTROVERTS
      1. Top 10 Twitter Tips for Introverts
      2. Top 10 Twitter Tips for Extroverts
    4. CHAPTER 25 NICHE MARKET NETWORKING ON TWITTER
      1. Mind Your Ps and Qs (Positions, Quality, and Quantity)
      2. Five Strategies for Niche Marketing on Twitter
      3. Make Your Network Aware of Your Niche with Twitter
      4. Who You Are Is as Important as What You Do
      5. Niche Market Networking Checklist
      6. Niching and Networking: A Career-Long Strategy
    5. CHAPTER 26 DISCRETIONARY AUTHENTICITY: HOW TO SHARE, HOW MUCH, AND WITH WHOM
      1. What Not to Share: The Blacklist
      2. How to Share
        1. Keep It Bite-Sized
        2. Let Your Audience in on the Joke
      3. How Much to Share
      4. With Whom to Share
      5. A Three-Point AIM Model for Appropriate Sharing
      6. Twitter Tips for Discretionary Authenticity
  14. SECTION 6: CONDUCTING YOUR TWITTER JOB SEARCH IN 15 MINUTES A DAY
    1. CHAPTER 27 MAXIMIZE TWITTER IN JUST 15 MINUTES A DAY
      1. Strategies for Optimizing Your Time on Twitter
      2. Your 15-Minute-a-Day Schedule
        1. Ten Steps to 15 Minutes
        2. Plan Your Work and Work Your Plan
    2. CHAPTER 28 USING TWITTER FOR JOB LEADS, FEEDS, AND ADVICE NEEDS
      1. Sources of Job Leads: Search Engines for Job Listings
      2. Hashtags: Organizing Information, People, and Leads
      3. Sources of Feeds: General Directories of Employers and Job Postings on Twitter
      4. Advice and Trends from Job Search Experts and Recruiters
    3. CHAPTER 29 TWITTER LISTS: STREAMLINING TWEETS AND OPTIMIZING YOUR EXPERIENCE
      1. Use Lists to Save Time and Boost Job Search Efficiency
      2. Getting Started: Using and Maintaining Lists
        1. Finding Lists to Follow
          1. 1. Search for Lists Through Individual Twitter Accounts
          2. 2. Follow the Employer and Career Lists in Chapter 28
          3. 3. Search Directories by Keywords to Find Lists Tailored to Your Industry or Profession
        2. How to Be a Curator of Your Own Lists
          1. Create Your List Manually Through Twitter
          2. Create Your List with the Help of an API
      3. A Final Word on Lists
    4. CHAPTER 30 RESEARCH ON TWITTER: FINDING PEOPLE, POSITIONS, PLACES TO WORK, AND OTHER PUZZLE PIECES
      1. Poke and Pry with Purpose: Twitter’s Advanced Search
      2. Tap Google, Bing, and LinkedIn to Augment Twitter Searches
      3. Explore Other Twitter Tools for Finding Stuff
      4. Research, Social Media Style
    5. CHAPTER 31 TWITTER APIS: THERE’S AN APP FOR THAT!
      1. Desktop Twitter Clients
      2. URL Shorteners: 140-Character Conservation Tools
      3. Finding Conversations on Twitter
      4. Finding New Friends with Shared Interests
      5. Timing Is Everything: How to Get Your Tweet Across at the Right Time
      6. Backing Up Your Tweets
      7. Technical APIs
        1. Applications That Distribute Content Across Sites
        2. Social Media APIs
        3. Tools to Evaluate Your Twitter Influence
      8. Mobile Apps
      9. Want the Latest and Greatest?
    6. CHAPTER 32 PARTING TWEETS OF WISDOM FROM SAVVY JOB SEEKERS
  15. SECTION 7: APPENDIXES
    1. APPENDIX A 140 TWEET TIPS FROM CAREER EXPERTS
      1. Using Twitter in Your Job Search
        1. Attitude
        2. Etiquette
        3. Connecting with Employers and Hiring Managers
        4. Positioning Yourself for Your Job Search
        5. Following Your Interests
        6. Relationship Management
      2. Using Twitter for Networking and Visibility
      3. Using Twitter for Personal Branding and Social Media
      4. Using Social Media for Your Career
      5. Using Twitter: General Tips
      6. Job Search Tips: In a Nutshell
        1. Staying Focused and Motivated
        2. Keeping Up Appearances
        3. Positioning Yourself for the Job
        4. Researching Leads and Employers
        5. Little Things That Make a Difference
        6. Addressing Awkwardness/Gaps in Experience
      7. Networking Tips
      8. Personal Branding Tips
      9. Resume Tips
      10. Interviewing Tips
    2. APPENDIX B CHAPTER CONTRIBUTOR BIOS
      1. Jason Alba (@jasonalba)
      2. Laura Allen (@la15SecondPitch)
      3. William Arruda (@williamarruda)
      4. Jacqui Barrett-Poindexter (@ValueIntoWords)
      5. Kim Batson (@CIO_Coach)
      6. Rob Blatt (@robblatt)
      7. Nancy Branton (@Branton_Careers and @LeadersCoach)
      8. Sue Brettell (@SueBrettell)
      9. August Cohen (@Resume_Writer)
      10. Kirsten Dixson (@kirstendixson)
      11. Alison Doyle (@AlisonDoyle)
      12. Wendy Gelberg (@wendygelberg)
      13. Robyn Greenspan (@RobynGreenspan)
      14. Katharine Hansen (@KatCareerGal)
      15. Mark Hovind (@markhovind)
      16. Susan Ireland (@SusanIreland)
      17. Susan Joyce (@JobHuntOrg)
      18. Michael Kelemen (@animal)
      19. Abby Kohut (@Absolutely_Abby)
      20. Cindy Kraft (@CFOCoach)
      21. Jessica Lee (@Jessica_Lee and @APCOjobs)
      22. Jeff Lipschultz (@JLipschultz)
      23. Jan Melnik (@janmelnik)
      24. Chris Perry (@CareerRocketeer)
      25. Lindsey Pollak (@lindseypollak)
      26. Karla Porter (@karla_porter)
      27. Barbara Safani (@barbarasafani)
      28. Dan Schawbel (@danschawbel)
      29. Marshall Sponder (@webmetricsguru)
      30. Mark Stelzner (@mstelzner and @jobangels)
      31. Donna Sweidan (@careerfolk)
      32. Wendy Terwelp (@wendyterwelp)
      33. Harry Urschel (@eExecutives)
      34. Bill Vick (@BillVick)
    3. APPENDIX C THE DISTINGUISHED (BAKER’S) DOZEN: STORIES FROM SUCCESSFUL TWITTER JOB SEEKERS
      1. Biana Bakman (@bianalog)
      2. Desiree Kane (@dbirdy)
      3. Doug Hamlin (@doughamlin)
      4. Jamie Varon (@JamieVaron)
      5. Jen Harris (@JenHarris09)
      6. John Bordeaux, Ph.D. (@JBordeaux)
      7. Jon Lazar (@JustJon)
      8. Kelly Giles (@kellygiles)
      9. Michael Litman (@litmanlive)
      10. What’s your advice for current job seekers using Twitter?
      11. Mark Buell (@mebuell)
      12. Shannon Yelland (@Shannonyelland)
      13. Stephen Moyer (@Stephen_Moyer)
      14. Warren Sukernek (@warrenss)
  16. INDEX
  17. Footnote
    1. Chapter 5
    2. Chapter 10
    3. Chapter 31