Engage journalists and PR people
Twitter is home to thousands of journalists, media workers and PR people. If you're looking to get a little exposure for your company, Twitter can be a great place to connect with these folks. Here are a few tips for doing so:
Post great messages. If your Twitter account is a resource in your sector, journalists will trust you quite a bit more. And they may even find you through RTs and comments other people make.
Follow the media people who cover your sector. Often, they twitter out when they're looking for sources. In addition, following them is a step toward building a relationship—but proceed with caution; they have a lot of people trying to buddy up to them, and they can smell self-interest from miles off. (We're media people ourselves, so we know whereof we speak.)
Follow HARO (@skydiver). HARO stands for Help A Reporter Out, and it's the brainchild of Peter Shankman, who regularly posts inquiries from reporters looking for sources.
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