If you're at a conference or event where people are saying insightful things, Twitter is a great way to amplify the ideas. Just type up the juiciest bits and give credit to the speakers. Or share surprising observations. If there's a hashtag for the event, append it.
If you're organizing an event, be sure to encourage live-twittering by creating and publicizing the hashtag. The messages people post will help get the word out about your conference, and if enough people twitter, your event may trend on Twitter search (described in Chapter 2), providing free publicity.
As an organizer, you can take things a step further by projecting tweets from your event on screens around the site or in the meeting rooms. As a speaker, you can designate somebody to track tweets about your talk and give real-time feedback or hold live Q&A via Twitter.
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