The Truth About Sucking Up: How Authentic Self-Promotion Benefits You and Your Organization

Table of contents

1. Cover
2. Title Page
3. Copyright
4. Contents
5. Acknowledgments
6. Introduction
   1. Why Self-Promotion Matters
   2. What’s Your Responsibility?
7. Chapter 1: It’s about Building Up, Not Sucking Up
   1. Oops—I Forgot to Blow My Horn!
   2. A Better Way to Do It
8. Chapter 2: Why Promote Yourself?
   1. Self-Promotion Pays Off
   2. Not Self-Promoting Has Its Price
   3. Losses All Around
   4. More Losses
   5. The Impact on Collaboration
9. Chapter 3: Get Over Yourself
   1. Beliefs That Get in the Way
   2. The Boss’s View
10. Chapter 4: The Art of Self-Promotion
    1. Developing Yourself
    2. Connecting with Others
    3. Creating Opportunities
11. Chapter 5: Creating Your Approach
    1. What’s Your Type?
    2. What’s Your Motivation?
    3. What’s Your Situation?
12. Chapter 6: Knowing Your Audience
    1. The Clueless
    2. The Gullible
    3. The Skeptical
    4. The Savvy
13. Chapter 7: On the Receiving End
    1. Selective Listening: A Tale of a Boss Deceived
    2. What Kind of Boss Are You?
    3. Strategies for Getting an Accurate Picture
    4. Managing the Talent Show
14. Chapter 8: Self-Promotion: The Past, Present, and Future
15. Suggested Readings