The Truth About Pay-Per-Click Search Advertising

Kevin Lee

© 2009 by Pearson Education, Inc.Publishing as FT PressUpper Saddle River, New Jersey 07458

Portions of this book originally appeared as columns written by Kevin Lee and published by Incisive Media’s The ClickZ Network (www.click.com). Used with permission.

FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact International Sales at international@pearsoned.com.

Company and product names mentioned herein are the trademarks or registered trademarks of ...

Get The Truth About Pay-Per-Click Search Advertising now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.