Truth 52. Mobile keyword targeting
Mobile search is gaining momentum. Analysts, gurus, and pundits point to massive device adoption overseas. Google, Yahoo!, and Microsoft continue to invest heavily in mobile technology, including ad serving, testing different monetization schemes, and ad formats. But mobile needs to become material and more of a consumer behavior influencer for more people before marketers claim successes.
Clearly, people use mobile search when they need information on the go. If it’s a commerce-related search, there’s an opportunity to simultaneously meet the searcher’s needs and the marketer’s objectives. Local businesses, particularly restaurants, bars, movie theaters, and retailers, can present their location or ...
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