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The Truth About Pay-Per-Click Search Advertising by Kevin Lee

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Truth 49. Behavioral marketing: Behaviorally retargeting searchers

If you were to ask most Internet marketers where their highest-quality clicks originate, many of them would say SEM—and with good reason. The searcher has asked the search engine for specific information and is in a hunt mode for that information. Bid prices are nice and high for Google and Yahoo! because search visibility and those search clicks are increasingly recognized as valuable.

Wouldn’t it be great if you could double, triple, or quadruple the clicks you got from your best performing keywords? Well, perhaps you can through the latest spin on PPC search: behaviorally retargeting searchers across the Net. Before we delve into this newer form of ad targeting, I’ll ...

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