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The Truth About Pay-Per-Click Search Advertising by Kevin Lee

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Truth 47. Beyond search: Keyword-targeted media taps the power of Google’s AdSense

If you’re like many marketers, you’ve had limited success with the Google content network. Given the improvements Google has made over the last year, you might want to give the content network another look, particularly if you’ve been running Google content campaigns using the same campaign structure used in your search campaign. Using the same campaign structure for both might not represent the right strategy and implementation to capture the interest of a content user.

Although Google does provide for the delivery of graphical display advertising through its content network, most of you don’t have graphical media (ad creative) handy, nor do you have ...

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