Truth 34. Keyword testing and expansion done right
Keyword expansion gets a lot of attention. If you find a new keyword, and it can deliver significant incremental high-quality traffic to your site, your business will benefit for as long as it remains a profitable part of your overall campaign. There are right and wrong ways to add keywords to a campaign, however, because every keyword, new or old, must be tested to determine if it can become an important profit driver for your business.
Keyword discovery
Spider-based keyword extraction tools have been around for a while and can be used to generate keywords from your site. The less conventional use of these tools is to send the spider through your competitors’ sites, one by ...
Get The Truth About Pay-Per-Click Search Advertising now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
