Truth 48. Moving to a new domain is stressful
Just like moving to a new house, moving a website to a new domain is a stress-filled, detail-oriented transition. But sometimes, it just has to happen. Occasionally, circumstances warrant a domain move. Perhaps you’ve renamed your business, for example, either for branding purposes, or due to a merger or acquisition. Maybe one of your subdomains has swelled in size and warrants a stand-alone website. There are myriad reasons for moving.
When it’s time to move, the goal should be to make the experience, work-intensive as it may be for you, friction-free to the end user. In the process, you don’t want to leave your hard-earned search reputation in the dust. But do expect a full body-blow ...
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