Truth 45. Search engines frown on keyword stuffing and spam
Several years ago, a friend of mine directed an award-winning documentary film. He paid a guy he’d found on Craigslist to build a website to publicize his project—the film, festivals it played in, his own credentials as a director, and the awards he’d won. My friend had never heard of SEO. He just wanted the site built. The topic of ranking never came up in his conversations with his web guy. The website’s background color was white. And on that white background, in white text invisible to the eye, but clear as day to search engine spiders, was the name of the film repeated over, and over, and over again. My guess is the person who built the site had heard of SEO, but knew ...
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