Truth 44. Beware blackhat SEO
Over its brief history, search engine optimization has sometimes gotten a bad rap. Sometimes it’s disparaged as a “black art” intended to “manipulate” websites and pages so they’ll appear more prominently in search results. The implication is there’s some sort of duplicity, malicious intent, or trickery behind these motives.
Well, as long as you’re following the guidelines set forth by the search engines themselves, why on earth wouldn’t you want to optimize a site to appear high in search results for relevant queries? It’s only logical, and it only makes tons of sense, particularly for online businesses, or those hoping to earn money in some way from their web presence.
Then, there’s blackhat SEO. And ...
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