Truth 42. Hiring a great search professional
Whether hiring an outside agency or consultant, or a staff SEO professional, hiring great SEO help begins with knowing what you’re shopping for. So, the first step in recruiting the best talent for the job is defining what that job is. You may need SEO help with any—or all—of the following:
• Establishing an overall SEO strategy
• Reviewing and providing recommendations on site content or structure
• Technical advice on site development—for example, hosting, redirects, error pages, or use of JavaScript
• Content development
• Link building
• Managing specific marketing campaigns
• Keyword research
• SEO training
As with any other vendor or employee, check references and speak with current ...
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