The Truth About Search Engine Optimization

Truth 39. Don’t live and die by PageRank

PageRank is named not after how well a website page ranks, but rather after Google co-founder Larry Page. More important, though, PageRank is one of what Google claims are “over 200 signals” its search technology uses to determine the importance, and hence the ranking, of a given web page for a given search term.

Here’s how Google describes PageRank:

   "PageRank reflects our view of the   importance of web pages by considering   more than 500 million variables and   2 billion terms. Pages that we believe are   important pages receive a higher PageRank   and are more likely to appear at the top   of the search results.   PageRank also considers the importance   of each page that casts a vote, as votes ...