Truth 34. Blogs are built for SEO
Blogs are highly effective tools that can enhance SEO strategies today as well as over the long term in a broad variety of ways. Working with bloggers, as well as launching and maintaining one or several blogs, are tactics every SEO strategist should consider.
Blog platforms are built for search. Although content, names, tags, links, and all those other good things count, blog platforms have plenty of optimization advantages baked into them from the start. Blog structure and architecture offer a baked-in SEO platform. In fact, many commercial sites—including publishers—have recently started migrating entirely to commercially available blog platforms rather than building their own web properties on ...
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