Truth 32. Optimize off-site searches
YouTube. Craigslist. eBay. Wikipedia, Flickr. What do these sites—together with a host of others—have in common? All, in their own way, can be considered search engines.
Yet none spider the Web, nor create an index of content outside of what resides on their own respective databases. Also, none exist with the primary purpose of sending their visitor traffic away, as do Yahoo!, Google, Ask, and MSN.
These, and similar sites, also operate to some extent like directories. But in behind-the-scenes conversations with these companies’ founders and managers, you’re likely to hear some very interesting comments. “We’re the largest shopping search engine in the world,” an eBay executive once told me. And ...
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