Truth 29. Search is going vertical
Thought you only had to optimize your site for Google, Yahoo!, MSN, and perhaps as an afterthought, Ask.com? Think again.
The Internet is a network of billions and billions of websites and pages, and the major search engines search all of them (or at least, all of them that are accessible to the search engines). As the Web grows, so do search engine indices. That can be a pretty good thing. Good, at least until you’re searching for something very specific and are overwhelmed by a panoply of results, many or most of which are irrelevant to the original query.
Say you’re planning to go bass fishing for vacation. You navigate over to Yahoo! and search for “bass”. The first page of results refers to fishing ...
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