Truth 23. The jury is out on paid links
Looking for a gray area in SEO? You’ve come to the right place. Perhaps no topic in organic search optimization is more debated than that of paid links. Even defining the term can be something of a toss-up.
Very broadly put, a paid link (or the practice of link buying) is paying another site to links to yours. Talk about gray—weren’t we just discussing paying Yahoo! $299 to express-include you in its directory a mere two Truths ago? That’s a link, and it’s paid, right?
Well, yes and no. Remember the adage this book keeps repeating about building websites for users, not for search engines? Search engines (Google in particular) take a dim view of buying or selling links because, in the words of ...
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