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The Truth About Email Marketing by Simms Jenkins

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Truth 49. The future of email marketing

From reading this book, you've likely gathered that email remains the workhorse of interactive marketing, and I predict it will be given more attention and credit in the years to come. Here are my parting thoughts on the future of email marketing and what we will see down the road.

Email and search marketing will continue to be the nuts and bolts of any interactive marketing campaign. Without proper usage of these targeted and measurable platforms, online goods and services don't stand a chance of competing against hungrier and savvier players. Expect budgets to increase to reflect this continued reliance on email for sales and marketing.

Email's ROI brings rewards

As marketers dive deeper into analytics ...

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