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The Truth About Email Marketing by Simms Jenkins

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Truth 42. What your privacy policy should cover

Online privacy policies are something most marketing managers disdain or, even worse, overlook. But they are crucial on many fronts. Just like buying a house, the paperwork piles up, and most people want to move on to the more exciting part of the transaction. But a website without a privacy policy is a dangerous thing to build.

Even if your website has a privacy policy, does it cover key things related to your email communications? Many websites do not contain privacy information related to this critical component of their customer and prospect communications. This is a dangerous line to walk if you want to ensure your company is in line with best practices for email and privacy issues. It's also ...

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