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The Truth About Email Marketing by Simms Jenkins

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Truth 41. The varying levels of permission

Most experienced and legitimate marketers who use email marketing will tell you they practice permission-based email marketing. Who wants to be grouped in with the spammers pitching pharmaceutical panaceas or seeking your stateside assistance with a financial transaction?

However, in practice, there are many large brands and companies who define “permission” at their convenience instead of the intended status of recipients, but it is the recipients who should hold the cards on who they receive emails from.

A recent car-buying experience that took place largely on the Internet shed much light on how many companies view email marketing and their “right” to do so, regardless of your relationship with them ...

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