Truth 40. A closer look at spam
Spam is one of the biggest blights in today's world of Web 2.0. It is a problem for consumers, companies, and legitimate marketers who use permission-based email marketing to communicate with customers and prospects. Of course, ensuring your permission-based message gets recognized as a relevant email means that you must be aware of what spammers are doing. After all, you don't want your messages to be seen in the same light as spam, right?
So what does spam look like these days? To paraphrase Supreme Court Justice Potter Stewart's take on pornography, “I know it when I see it.” Spam, thankfully, is at least to some extent regulated, but most of us can still recognize it when it lands in our inbox.
The FTC defines ...
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