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The Truth About Email Marketing by Simms Jenkins

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Part IX: The Truth About Privacy and CAN-SPAM

Truth 39. Understanding the CAN-SPAM Act

The CAN-SPAM Act is U.S. federal legislation describing the legal requirements that must be fulfilled by senders of commercial email. Enforcement of the Act is largely the responsibility of the Federal Trade Commission (FTC). Surprisingly, an eye opening report stated that 81 percent of marketers are unaware of the CAN-SPAM Act.1 While this fact is mind boggling, it is also frightening, since violations of the Act can be punished by large fines and even jail time.

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