Truth 38. Remarketing for results
Amazon.com is the hallmark of using metrics to drive revenue. It consistently uses data collected about its users to personalize offers and make its content more relevant. We could all learn a little lesson from Amazon.com. If you are collecting metrics on your website and email campaigns but not using the data to remarket to recipients, you could be missing out big time.
I like to think of remarketing as low-hanging fruit because so many marketers fail to do it, and making it work for you isn't that difficult. So dust off those Web analytics and email results and let me help you uncover a gold mine.
Personally, I can say that I've often received an email and, being enticed, decided to click on the link within ...
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