Truth 37. Know your email metrics, part 2

In the first part of this Truth, we covered what metrics to review and why. Putting these metrics to work is as important as knowing what to monitor. In part 2, we look at using these metrics to your advantage.

Image Measuring success frequently—Email campaigns get the majority of response in the first 72 hours, but with the immediacy of real-time metrics, a regular pattern of monitoring and pulling data should be established. A simple rule is to check once within ...

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