O'Reilly logo

The Truth About Email Marketing by Simms Jenkins

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Truth 31. Top to bottom advice for better emails

The devil is in the details, and that applies for email marketing as well. While industry topics like testing, deliverability, and design often command more mindshare among marketers, the little noticed usage of headers and footers in each email is a crucial component of your campaigns. Therefore, a correlating evaluation of how you utilize these sections is worth your time on an ongoing basis.

Let's take a look at elements of a strong email header and footer and how you should evaluate and optimize these key pieces of email real estate. Remember: These are suggested items to consider, but you don't want to distract your readers from your core message.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required