Most email marketers have enough going on with their daily campaign responsibilities that they rarely have time to review the smaller elements of email. However, automated messaging, those pesky, system-generated confirmations or auto responders that your IT group probably controls, deserve their own email audit.
There are several simple ways to optimize these emails for improved response rates, delivery, and overall marketing messaging. First, these are the types of emails that fall into the automated messaging bucket:
Email subscription confirmations/welcome emails
Confirmation of ...