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The Truth About Email Marketing by Simms Jenkins

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Truth 25. Segment lists for more targeted emails

Prospects and customers have different needs and wants. They are in different stages of the buying process. Some are repeat customers, and some are new. Some are just looking around and end up finding something they didn't know they needed. You shouldn't take the same approach for marketing to these different groups. Segmenting your list based on the desired outcome of a campaign, user actions, and other factors will make your email communications more relevant and efficient.

Segmenting, or splitting, your list is the practice of splitting your audience into two or more groups and sending each group a different email. This can have a positive effect on your open rates.

According to research from ...

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