O'Reilly logo

The Truth About Email Marketing by Simms Jenkins

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Truth 18. Keep a clean list

Marketing teams put a lot of time and effort into gathering information about prospects and customers, so I'm surprised when they don't take the time to keep their lists clean, known as list hygiene. When using lists to market with email, not having accurate data doesn't just waste resources; it hurts your reputation and can have a negative effect on deliverability. Keeping your data current can

Image Saves costs—If you send to fewer addresses, your costs should go down (especially if you are working with an email service provider and paying cost-per-message fees).

 Prevents stats from being skewed—By removing inactive addresses ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required