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The Truth About Email Marketing by Simms Jenkins

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Truth 15. How to create an email list

Building a list is one of the first and most important steps toward a successful email program. You can take several approaches—some work better than others.

I recommend building a list from scratch, or what many call organic list growth. To start, offer the option to subscribe for your email program on every existing touch point possible. You want to make sure your email program is visible and easy to potential subscribers. This may require using some political capital to ensure the email sign-up gets the proper placement. Here are some areas to consider for adding sign-up opportunities:

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