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The Truth About Email Marketing by Simms Jenkins

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Truth 13. Making your first impression count

Before we dive into building an email list, I want to cover some simple rules for ensuring your email sign-up process not only lures in prospects but also keeps them subscribed—and happy.

My biggest beef with email marketers is that they design and manage programs based on marketing goals and internal objectives, rather than the people they hope will sign up and engage with their brand. Let's face it: Email programs that come across as created and delivered specifically for the email subscribers’ benefits are few and far between. As you set out to grow your subscriber list, rethink the overall value your email program provides to your subscribers.

Your email program's (and often your brand's) first ...

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