Part IV: The Truth About Customer-Focused Email Strategy
Truth 12. How to be relevant
Before buying this book, you probably looked at the title, thumbed through the table of contents, and scanned the back cover. Am I right? Well, what if you planned to read this book for valuable information about email marketing but instead found it full of self-serving content and advertisements from my company? You probably would throw it to the side, and rightfully so. Sending irrelevant email messages to your customers and prospects will yield the same result. I can guarantee it.
Don't get caught up in the greed. The results delivered by sending the right kind of emails, at the right time, can draw some marketers into the dark side of sending too many ...
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