Truth 7. Keeping your email program alive when budgets are cut
Say you've done everything you can to justify the request for a bigger email budget, but the money simply isn't there. We've all seen the rise and fall of budgets over the years. And, while everyone mentions that advertising and marketing budgets are the first to be cut during any kind of economic downturn, you can make the case for keeping your email marketing program running. Why and how, you ask?
Remember that your customers want email communications (they provided permission, right?) and depend on it. You've taken the time to invest in email marketing, so stopping midway through would be countereffective. With what other channel can you have a personalized one-to-one communication ...
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