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The Truth About Email Marketing by Simms Jenkins

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Truth 3. Email marketing is extremely cost-effective, targeted, and measurable

I've already illustrated that email is a powerful tool, and I can't stress enough that you can implement an email program at any level, for any size company, and with any budget. It's easy to see why so many marketers continue to devote more of their budgets to email each year. Of all the benefits email brings to a marketing program, this Truth lists my top four favorites.

Email is cost-effective

If you don't have a big budget but want to start an email program, you can. If you have a huge budget and want to create the world's most top-notch email program, you can do that, too. Whether you spend $20 a month or $20,000 a month on email, you will still be able to reach ...

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