Appendix CUseful Statistics
Please note that email metrics change frequently. This appendix is meant to be a general guide and should not be used for definitive benchmarks.
Click-Through, Open, and Delivery Rates. Source: Bronto, March 2008.
• Click-through rate—4.4% overall
• Open rate—18.4%
• Delivery rate—98.7%
Email has reached almost universal penetration, with 97% of consumers and 94% of marketers using the channel. Source: Forrester Research, 2007.
87% of consumers' online time is spent reading their emails. Source: David Daniels, vice ...
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