Acknowledgments
Like any new journey, writing this book has been both uniquely challenging and rewarding.
I would like to offer my sincere thanks to the many people who afforded me this opportunity and helped to make it a reality.
When Rick Kughen of Pearson contacted me to inquire about my interest in writing a book on email marketing, the idea was fresh in my head. Rick and his exceptional team at Pearson guided me through this new process and endured my many questions and comments. A first-time author could do no better with this professional and friendly group, led by Rick.
Brad Berens, through an introduction by mutual friend Rebecca Weeks, became my first editor in October 2004. He and his team at iMediaConnection.com were gracious and ...
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